Tuesday, July 17, 2012

Laugh Factory Goes PlayStation

Millions of gamers to receive free laughs via Laugh Factory’s application available exclusively on PlayStation 3 (PS3™)

The PlayStation Nation can now watch the world’s first online comedy club and access rich archive of legendary standup comedy

The Laugh Factory today announced that the Laugh Factory LIVE application will be available exclusively in the U.S. and Canada for the PlayStation 3 (PS3™) system. Hollywood’s famed Laugh Factory has presented the titans of American comedy for the past three decades including Richard Pryor, Dave Chappelle, Jim Carrey, Robin Williams, Eddie Murphy, Russell Peters, Dane Cook, Rodney Dangerfield and Jerry Seinfeld and now, they are bringing the experience right into living rooms across the country via PlayStation Network. The application will be free until December 1 and then available, for only ten cents per day.  Features include the ability to sort by comedian, by date, or catch an actual live performance just as if users were sitting in the famous Hollywood venue.
There have been many medical studies to the benefits of laughter to your health, including studies at the University of Maryland Medical Center regarding how laughter may prevent heart disease.  Researchers at Loma Linda University discovered that laughter appears to beneficially affect the body’s hormones. “The benefits of laughter are similar to exercise,” says lead researcher Lee Berk of Loma Linda University. “Laughter has a positive effect on the cardiovascular system. Blood pressure is lowered overall and resting heart rate decreases.  Additionally the immune system appears to get tuned up.” In short, he says, “We should become more serious about laughter.”

"We are thrilled that SCEA is providing its millions of PS3 gamers with the gift of laughter,” says LAUGH FACTORY founder and owner Jamie Masada. “Not only are they going to access to some of the best comedy in the world on a nightly basis but, PS3 owners now will be able to improve their daily lives and health through laughter. After all, it's accessible to everyone with a PS3, doesn't care about pre-existing conditions and it's a LOT cheaper!"

"We’re constantly looking for new ways to expand the digital entertainment offerings across PlayStation Network, and we’re thrilled to be the first game console to deliver this unique application to our community. PS3 gamers now have a chance to encounter – and enjoy – a live stream of some of the best of stand-up comedy directly from the Hollywood stage renowned for producing top quality entertainment during the past 30 years," says Phil Rosenberg, SVP, Strategic Business Development for SCEA.

The entire PlayStation Network will now be able to watch full standup shows on the legendary stage that has been the scene of the nation’s most recognized events including Dave Chappelle performing for over 6 hours straight to Michael Richards and Daniel Tosh’s controversial performances.

Customers can access Laugh Factory LIVE on their PS3 system for free by installing the app directly from the TV/Video Services category on the XMB (XrossMediaBar). The Laugh Factory LIVE app can also be found in the PlayStation®Store, under the Media & Apps category. For more information on how to get started, visit www.LaughFactory.com/PS3. Starting September 1, PS3 gamers will be able to watch live comedy performances and access a rich archive of standup comedy on PlayStation Network, streamed directly to their PS3.

For all comedy news get THE COMIC BIBLE MAGAZINE http://www.thecomicbible.com

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