The Comic is Funny, The Bra Gets the Deal....
New York comedian Marla Schultz www.marlaschultz.com turned a mishap in a ladies room into a business opportunity—one she hopes will prove beneficial not only to her and her partners -- but also to millions of women who can now be liberated from schlepping large handbags -- thanks to her bra pocket invention, The Racktrap.™
Schultz, a professional comic, was performing at Caroline’s in NY when opportunity struck. After finishing her set, she shoved her essentials—cash, credit cards, money and ID —into her bra and hit the bathroom. As she bent forward, gravity took over and everything fell into the toilet! The next day she called her business associates, Jackie Saril and Karen Hertz at Squeakywheel Promotions, to recap her tale of bathroom woes. After the story, Saril exclaimed, "Marla... you need a bra pocket!” Hertz agreed, and they knew they were onto something big.
Using their combined sales, marketing and public relations skills, they created The Racktrap, an undetectable one-size-fits-all bra pocket that holds everyday essentials including license, cash and credit cards conveniently in a woman’s bra and brought it to market in an innovative bid to free women from their handbags!
Designed for women on the go, The Racktrap made its debut on the Today show on Kathie Lee & Hoda’s 10am hour. Following the initial airing, The Racktrap’s phone and website were overwhelmed with orders.
To date, The Racktrap has appeared on The View, The Doctors, The Wendy Williams Show, and many local morning television news programs as well as coverage in major woman’s magazines, Internet news sites and blogs as online sales continue to soar.
The thousands of women who own and use The Racktrap report that it is perfect accessory for running errands, running a marathon, travelling or anytime you don’t need to carry a large purse.
The three entrepreneurs are eager to break into the “As Seen on TV” world. “Based on hefty sales generated from a 30 second segment on The View, we think we have the next “SlapChop!” said Schultz.
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